Envy was responsible for various BTL marketing activities for the regional market introduction of the Audi A1.

Audi A1, together with the slogan "A1 is 1A is in Frankfurt", was introduced to the regional market through various creative activities for the target group. This project comprised the classic campaign development "A1 is 1A in Frankfurt" and a wide-ranging cross-marketing campaign with partners from the local lifestyle industry. The primary challenge was the selection and activation of cooperation partners that were compatible with the Audi brand and able to generate added value for the campaign. The integration of the partners took place primarily through individually developed competitions, communicated over a specially developed microsite and social media channels. A variety of guerrilla marketing activities ensured the desired "Talk Of The Town". The campaign was completed with broad online activities: in addition to classic e-mail and viral marketing, testimonial videos were also used. With this promotional activity, the nationwide campaign was augmented with an authentic, regional component.

Envy was responsible for various BTL marketing activities for the regional market introduction of the Audi A1.

Audi A1, together with the slogan "A1 is 1A is in Frankfurt", was introduced to the regional market through various creative activities for the target group. This project comprised the classic campaign development "A1 is 1A in Frankfurt" and a wide-ranging cross-marketing campaign with partners from the local lifestyle industry. The primary challenge was the selection and activation of cooperation partners that were compatible with the Audi brand and able to generate added value for the campaign. The integration of the partners took place primarily through individually developed competitions, communicated over a specially developed microsite and social media channels. A variety of guerrilla marketing activities ensured the desired "Talk Of The Town". The campaign was completed with broad online activities: in addition to classic e-mail and viral marketing, testimonial videos were also used. With this promotional activity, the nationwide campaign was augmented with an authentic, regional component.

Envy was responsible for various BTL marketing activities for the regional market introduction of the Audi A1.

Audi A1, together with the slogan "A1 is 1A is in Frankfurt", was introduced to the regional market through various creative activities for the target group. This project comprised the classic campaign development "A1 is 1A in Frankfurt" and a wide-ranging cross-marketing campaign with partners from the local lifestyle industry. The primary challenge was the selection and activation of cooperation partners that were compatible with the Audi brand and able to generate added value for the campaign. The integration of the partners took place primarily through individually developed competitions, communicated over a specially developed microsite and social media channels. A variety of guerrilla marketing activities ensured the desired "Talk Of The Town". The campaign was completed with broad online activities: in addition to classic e-mail and viral marketing, testimonial videos were also used. With this promotional activity, the nationwide campaign was augmented with an authentic, regional component.

Envy was responsible for various BTL marketing activities for the regional market introduction of the Audi A1.