For Audi, envy and business-partner COSALUX conceptualized and planned the market launch of the new Audi A4 - and got awarded at the Automotive Brand Contest 2016.

For the Audi A4 market launch, envy and business-partner COSALUX were able to persuade with a trend-setting integrated concept, that got awarded by the German Design Council with the first prize at the Automotive Brand Contest 2016 in the category event. We developed an evening-program, based on the new technology "Virtual Reality", and produced some exciting virtual content the guests could experience at the events by using the VR headsets. On top, breakdance world champions the Flying Steps developed a breath-taking choreography they presented on stage. Live-acts, like singer Jimmie Wilson and Namika, pointed out some true musical highlights during the evening. An applicable street food concept was operated by the catering expert Kofler & Kompanie. The qualified and charming envy my people staff did a great job working at the bar and in service, at the VR stations, the welcome area and wardrobe. envy was also responsible for the the graphic design and programming tasks concerning the whole event communication. Besides the nine highlight-events, envy prepared event-packages with content like a digital invitation or hostesses with VR-headsets that were bookable by all other Audi retailers all over Germany. We are very happy to complete this important project for Audi successfully and ultimately won this prestigious award.

For Audi, envy and business-partner COSALUX conceptualized and planned the market launch of the new Audi A4 - and got awarded at the Automotive Brand Contest 2016.

For Audi, envy and business-partner COSALUX conceptualized and planned the market launch of the new Audi A4 - and got awarded at the Automotive Brand Contest 2016.

For the Audi A4 market launch, envy and business-partner COSALUX were able to persuade with a trend-setting integrated concept, that got awarded by the German Design Council with the first prize at the Automotive Brand Contest 2016 in the category event. We developed an evening-program, based on the new technology "Virtual Reality", and produced some exciting virtual content the guests could experience at the events by using the VR headsets. On top, breakdance world champions the Flying Steps developed a breath-taking choreography they presented on stage. Live-acts, like singer Jimmie Wilson and Namika, pointed out some true musical highlights during the evening. An applicable street food concept was operated by the catering expert Kofler & Kompanie. The qualified and charming envy my people staff did a great job working at the bar and in service, at the VR stations, the welcome area and wardrobe. envy was also responsible for the the graphic design and programming tasks concerning the whole event communication. Besides the nine highlight-events, envy prepared event-packages with content like a digital invitation or hostesses with VR-headsets that were bookable by all other Audi retailers all over Germany. We are very happy to complete this important project for Audi successfully and ultimately won this prestigious award.